Things I will never understand... (Part 1 of many)

TiVo is going to let viewers search for and watch TV ads.

Yes Virginia, TiVO subscribers can select ads to watch...of their own volition. What's next? People will want to buy bottled water?

Incidentally, my Google quote of the day was: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker